7 STEPS OF PROJECT JOURNEY
Understand Business Objective, Background, Pain-points
Conduct research (Internet, Social, Field, Quantitative, Qualitative)
STRATEGIC CREATIVE (FOUR MODULES)
Designing or planing is not only about being creative. For TYA, taking all the four elements including what’s the idea (Creativity), towards whom (Target), for what purpose (Customer Attitude Change) and where should the communications occur (Touchpoints) into consideration is the most important in making marketing strategy. That’s what we call “Strategic Creative”. We provide a consistent planning with the synergy created by the collaboration of these four elements.