Work
7 Steps of Project Journey
The fundamental aim for our solutions is to deliver content that is highly relevant and valuable to the target audience, which leads our clients to success. From building a firmer mutual understanding towards the marketing objective to the strategy planning, executing and evaluating, we make sure they are all done flawlessly step by step.
Understand Business Objective, Background, Pain-points
Conduct research（Internet, Social, Field, Quantitative, Qualitative）
Explore Product Benefit, Reasons to Believe, User Insight, Challenge, Competition, Target Segmentation, etc.
Set Marketing Objective, Concept, Mission Statement, Customer Journey, KPI
Creative Ideation (Copywriting, Design), Communication Design
Approval, Coordination, Production, Implementation, Ad Management
Progress and Result Report, Analysis, Plan Correction, Feedback
Strategic Creative (Four Modules)
Designing or planing is not only about being creative. For TYA, taking all the four elements including what’s the idea (Creativity), towards whom (Target), for what purpose (Customer Attitude Change) and where should the communications occur(Touchpoints) into consideration is the most important in making marketing strategy. That’s what we call “Strategic Creative”. We provide a consistent planning with the synergy created by the collaboration of these four elements.
Creativity
(Copywriting, Design) Ideation, Initiative, Gimmick
(Copywriting, Design) Ideation, Initiative, Gimmick
All Online/Offline Media, In-Store, Customer Service, Event, PR
Awareness, Understanding / Interest, Preference / Consideration, Action, Loyalty
Demographic, Persona, Interest, Life Event, User Behavior
Existing problem = the use of elephant as metaphor
Every company or organisation has its problems. However, the real problem is that although all the members have realised the trouble of “big elephant occupying the room”, they are very likely to pretend not to notice it. We suggest to make a list about where constrains the problem solving and then set up a plan based on the discussion of solutions.
Team
Comment from CEO
Ueki Nobuhiko
Ueki Nobuhiko
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Compliment
MANDOM
Congratulations to TYA for completing 20 glorious years of success and thank you so much for all your hard work and dedication as a brilliant team.
When cooperating with TYA to implement marketing and communication activities targeting the local HK people, to reach the marketing goal, you accompanied us all the way and provided us many creative and inspiring ideas as well as the strongest supports so that we can achieve really good results!
We sincerely hope that TYA will continuously help different companies and brands to solve their marketing problems and become one irreplaceable creative agency in HK!
When cooperating with TYA to implement marketing and communication activities targeting the local HK people, to reach the marketing goal, you accompanied us all the way and provided us many creative and inspiring ideas as well as the strongest supports so that we can achieve really good results!
We sincerely hope that TYA will continuously help different companies and brands to solve their marketing problems and become one irreplaceable creative agency in HK!
Kenji Uchiyama
Mandom Corp.
Mandom Corp.
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Otsuka Pharmaceutical
Congratulations on the 20th anniversary of your founding of TYA!
I feel really appreciated that you always listen carefully to our requests, start with our standpoint and provide many useful guidances for our brand building.
Although only for a short term in HK, being able to work together with Ueki san and all the TYA members was a very precious experience for me.
I wish TYA continued success and prosperity in the future!
Also, wish all your dreams come true, more happiness and good health!
I feel really appreciated that you always listen carefully to our requests, start with our standpoint and provide many useful guidances for our brand building.
Although only for a short term in HK, being able to work together with Ueki san and all the TYA members was a very precious experience for me.
I wish TYA continued success and prosperity in the future!
Also, wish all your dreams come true, more happiness and good health!
Ai Ose
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Co., Ltd.
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Hong Kong Yakult
Congratulations on your 20th anniversary. Your company participated in our 50th-anniversary project. As the project approached its completion, it also refreshed our memories and helped us to fully understand our company’s progress and corporate philosophy, and provided ideas for taking the next steps. In addition, from innovative proposals to sincere actions and planning by your staff have been very stimulating, and it has greatly changed our staff’s awareness of work performance. Thank you very much. We look forward to the further developments of TYA.
Susumu Tsukamoto
Hong Kong Yakult Co Ltd
Hong Kong Yakult Co Ltd
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LALAMOVE
TYA's full spectrum marketing and communications experience has been an imperative factor to our success in reaching both mass and targeted audiences. Their passion towards the work they do is inspiring, combined with meticulous planning and exemplary execution - they have raised the bar to whole new level.
Managing Director
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BASF
I have been working with TYA for almost 12 years in projects involving various companies and products. They always impress me with innovative ideas that can reach out to our target audience and are always forward thinking in their creativity and strategy for different projects and media channels. They provide excellent service and the execution is flawless. I can say without hesitation that they are one of the best all-around agencies I have ever worked with so far.
Andrea Huang
Brand Management
Brand Management
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