Yakult FunClub – Customer Relationship Marketing
Yakult Fun Club is a hub for converting all the Yakult advertising communications into connection. User engagement occurs in this platform via interaction and participation. The fun club connects with the customers, encourage them to change their attitudes through middle and bottom marketing funnels including “Consideration”, “Preference”, “Usage” and “Advocacy”. This campaign has successfully recruited over 8,000 members in the first year!