TYA is an award-winning and one of the leading creative agencies in Hong Kong, since 1998.

Work

Methodology

7 Steps of Project Journey

The fundamental aim for our solutions is to deliver content that is highly relevant and valuable to the target audience, which leads our clients to success. From building a firmer mutual understanding towards the marketing objective to the strategy planning, executing and evaluating, we make sure they are all done flawlessly step by step.

Strategic Creative (Four Modules)

Designing or planing is not only about being creative. For TYA, taking all the four elements including what’s the idea (Creativity), towards whom (Target), for what purpose (Customer Attitude Change) and where should the communications occur(Touchpoints) into consideration is the most important in making marketing strategy. That’s what we call “Strategic Creative”. We provide a consistent planning with the synergy created by the collaboration of these four elements.

Existing problem = the use of elephant as metaphor

Every company or organisation has its problems. However, the real problem is that although all the members have realised the trouble of “big elephant occupying the room”, they are very likely to pretend not to notice it. We suggest to make a list about where constrains the problem solving and then set up a plan based on the discussion of solutions.

See our newsletter “Here are some quick tips for you to improve!”

Team

Hong Kong - one of the largest international cities in Asia. Founded in 1998, TYA has been growing constantly through working on different projects with diverse brands and companies as well as the observations and studies of people’s value standards, behaviours, changes of society and culture in Hong Kong.

We believe that the knowledge and experience cultivated in this unique and complicated market will be of great use to design solutions for our clients.

Now that all-encompassing digitisation and value diversification are happening simultaneously worldwide, to be able to frequently provide unique experience to people, we have to maintain upgrading ourselves and continue to design more innovative solutions for companies and users.

It’s the era of change and design. It’s also the time for Asia! I am looking forward to having discussion with you for your problem solving.

Ueki Nobuhiko