The timing of encouraging repeat purchases is a crucial marketing strategy that is often overlooked. After making a purchase, customers remain interested in the product or service for a certain period. Reminding them at the right moment—before their enthusiasm fades—can significantly boost repeat purchases and improve customer retention. Continue reading “Seed of Marketing 6: Encouraging Repeat Purchases from Existing E-Shop Customers: The Right Timing”

再購入を促すタイミングは、マーケティング施策の中で意外と見落とされがちな重要なポイントです。人は購入後、しばらくの間その商品やサービスに対して興味を持ち続けます。その「熱」が冷めないうちに、適切なタイミングでリマインドを行うことが、再購入やリピート率の向上につながります。 Continue reading “マーケの種6：Eショップの既存顧客に再購入を促すタイミング”

購買サイクルとは、消費者が商品やサービスを購入するまでのプロセスを段階的に示したもので、「認知」「理解」「好意」「検討」「購入」の5つのステップで構成されます。

The purchase cycle outlines the step-by-step process consumers go through before buying a product or service. It consists of five stages: awareness, understanding, preference, consideration, and purchase. This framework is crucial in marketing strategy, providing a structured way to analyze consumer psychology and behavior. Since each stage requires a different approach, identifying where challenges arise allows for the development of effective strategies. Continue reading “Seeds of Marketing (5): Analyzing Customer Behavior Leading to Purchase”