香港の「いい感じのごちゃつき」が詰まった空間
香港の街を歩いていると、
【香港図鑑152：携帯周りアクセサリー】
【マーケの種154：北上消費と“すれ違う”香港②】
「財布を閉じる観光客たち」
香港に来る観光客のスタイルが、明らかに変わってきています。数年前まで旺角や尖沙咀で見られたような“爆買い”の姿はすっかり影を潜め、代わりに目立つのはスマホを片手に街を歩く、軽やかな旅行者たち。彼らの目的は、**買うことより「どこでどう過ごすか」**にシフトしています。
[Marketing Seed 153: From Inbound to Relocator? ⑤]
📜 The New Hierarchical Structure Created by an Invisible “Immigration Policy” The Japanese government explicitly states that it is “not promoting an immigration policy,” but the current visa system effectively possesses a framework that allows the “relocation of the wealthy.” For instance, Investor/Business Manager visas and Highly Skilled Professional visas allow for relatively easy long-term stays if certain asset or income criteria are met.
【香港図鑑151：海鮮料理屋さん厨房】
海鮮料理屋さんの厨房を、皆さんは覗いたことがありますか？
香港の厨房はまさに“熱気のスタジアム”で、
【マーケの種153：インバウンドから移住者へ？⑤】
📜 見えない“移民政策”が生む新たな階層構造。
日本政府は「移民政策を推進していない」と明言していますが、現行のビザ制度は実質的に「富裕層の移住」を認める枠を持っています。たとえば、投資・経営ビザや高度専門職ビザは、一定の資産や収入基準を満たせば比較的容易に長期滞在が可能。近年ではアジア圏の富裕層が、東京や京都、沖縄などを「第2の生活拠点」とする例も増えています。🏝️ こうした曖昧な制度設計は、短期的な経済刺激にはなる一方で、経済格差を拡大させる温床にもなりかねません。
[Marketing Seed 152: From Inbound to Relocator? ④]
✈️ “From Tourism to Settlement” ── A Shift in the Times has Become Visible. Over the past few years, against the backdrop of an explosive increase in tourists, Japan has positioned inbound tourism as the main axis of its growth strategy. In 2023, the number of foreign visitors exceeded 25 million, approaching pre-COVID levels. However, what is recently drawing attention is a new trend: not “staying,” but “relocating.” Driven by the internationalization of work styles and the spread of remote work, the number of foreigners desiring long-term stays or permanent settlement is steadily increasing. 🌍
💳 However, Immigrants Do Not Automatically Equal Economic Benefits. Unlike short-term tourism consumption, the spending of relocators is more cautious and dispersed. The reality is that while they pay for daily groceries and utility bills in Japan, many manage their living funds through overseas accounts. For instance, if the payment systems used for credit card transactions and online shopping belong to foreign companies, a portion of those profits flows out of the country. Even if they buy luxury goods, royalty fees to the brand’s headquarters are remitted overseas—such structures lurk within many transactions. As a result, there are many cases where the actual return to domestic companies is limited, despite the “flashiness of apparent consumption.”
🚨 And Another Impact: “Price Polarization.” The increase in relocators is quietly affecting the economic structure of urban areas as well. Particularly in Tokyo, Kyoto, and Fukuoka, housing demand from wealthy foreigners is rising. The average price of luxury condominiums in Tokyo has multiplied by about 1.6 over the past five years. Furthermore, “foreign-oriented pricing” is increasing in the food, service, and education sectors. As a result, a new challenge is emerging: the rising cost of living for Japanese people 😓.
📈 The Perspective Required for “Post-Inbound.” What the Japanese economy needs moving forward is to reevaluate the meaning of not just “having them visit,” but “having them live together with us.” How to welcome relocators not as “consumers,” but as “co-creators of the local community” ── that strategy will be the key determining the next phase. (To be continued)
* Reference Article: JNTO “Trends in Visitor Arrivals to Japan”
* From the Marketing Seed series. Please also read this article →Because It’s the Age of AI—Let’s Talk Human Touch (3) ~ Seeds of Marketing #60
【香港図鑑150：ドラゴンボート2】
ドラゴンボートは、香港の野外スポーツの中でも群を抜いて“存在感のある競技”です。水上に長い舟が伸び、太鼓のリズムに合わせて一斉にオールが振り下ろされる光景は、見ているだけで気持ちが高ぶります。
【マーケの種152：インバウンドから移住者へ？④】
✈️ 「観光から定住へ」──時代の変化が見えてきました。
日本はこの数年、観光客の爆発的増加を背景に、インバウンドを成長戦略の主軸と位置づけてきました。2023年には訪日外国人が年間2,500万人を突破し、コロナ前の水準に迫っています。しかし、最近注目されているのは「滞在」ではなく「移住」という新たな流れ。働き方の国際化やリモートワークの普及により、長期滞在者や定住を希望する外国人が確実に増加しています。🌍
[Marketing Seed 151: From Inbound to Relocator? ③ ]
📊 Shifting Corporate Perspectives: From “Tourists” to “Residents”
Companies are beginning to emerge that interpret the increase in foreign residents not merely as a phenomenon, but as a sign of a new market. At financial institutions and real estate companies in urban centers like Tokyo and Osaka, a transition is underway—moving beyond traditional tourism-oriented sales to services tailored for those who “live” here.【香港図鑑149：島の小さなタイ料理店】
──雑然とした温もりと、突然の別れ──
島にある小さなタイ料理店。観光地でも中心街でもない、穏やかな離島の一角にありながら、周囲には中国料理、インド料理、韓国料理、ベジタリアン向けカフェまで並び、想像以上に多国籍で競争の激しい商店街です。