an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
Have you ever come across an ad featuring a photo of Elon Musk with a bold headline like, “X Token Finally Launches!”? 🚀🪙This is a classic example of a scam advertisement. Continue reading “Seeds of Marketing 37: ⚠️The Psychology Behind Scam Ads (Part 1)”
む。ごめんなさい。気になってしまったんです。「おまかせToy」とは、一体どういう意味なのだろう？
その理由の一つは、小売店の影響力が非常に強いことにあります。香港では流通経路が限られており、7-ElevenやManningsといった大手小売チェーンが市場を寡占しています。そのため、メーカーが商品を店舗に置いてもらうための競争が激しく、日本以上に棚スペースの確保が困難なのが現状です。
(Continued from the previous post)
In Hong Kong, it’s common to find very limited size options for products like beer or hair styling gel. But why is that? Continue reading “Seeds of Marketing 36: Price and Product Variety (2)”
In Japan, consumers are accustomed to having a wide selection of product sizes available. For example, canned beer typically comes in both 350ml and 500ml options, and even smaller, single-sip sizes can be found. The same applies to products like hair wax—there are large containers for home use and compact versions that are easy to carry around, readily available at convenience stores and drugstores. Continue reading “Seeds of Marketing 35: Price and Assortment (1) Why Are Size Options Different?”
引越し。
それは、人生のなかでもなかなかのエネルギーを要するイベントです。
日本で引越しといえば、ダンボールをきっちりと積み上げ、養生シートで壁や床を保護し、作業スタッフも丁寧な言葉遣いで動いてくれる…そんなイメージを持つ方が多いかもしれません。 Continue reading “【香港図鑑35】ワイルドな引越し──スピード vs. 安全、どちらを取る？”
To effectively promote a product across multiple platforms, strong visual assets are essential. At the heart of these assets lies the “key visual.” A key visual is not just a striking image—it serves as a central expression of a brand’s identity and is a vital element in leaving a lasting impression through advertising and campaigns. Continue reading “Seeds of Marketing 34: Behind the Scenes of Key Visual Production”
Hong Kong’s Mass Transit Railway (MTR) system remains one of the most impactful advertising channels, even in today’s increasingly digital landscape. Although traditional in format, MTR advertising offers an immense reach. With a population of approximately 7.3 million, and an estimated 5 million people using the MTR daily, the scale of exposure is undeniable. In particular, placing large-format brand advertisements in high-traffic stations like Causeway Bay—a hub for both commerce and business—can significantly boost brand recognition. Continue reading “Seeds of Marketing 33: The Influence of MTR Advertising”