（Continuation from the previous post)
With the advancement of AI, tasks that used to require human effort—such as organizing data, analyzing trends, summarizing text, or generating images—can now be processed almost instantly. This is especially true when dealing with large volumes of data or unstructured information, where AI’s speed and accuracy are undeniably powerful. However, when it comes to elements that are difficult to quantify—like “on-the-ground intuition” or “tactile sense”—the role of humans remains indispensable.
With the advancement of AI, tasks that used to require human effort—such as organizing data, analyzing trends, summarizing text, or generating images—can now be processed almost instantly. This is especially true when dealing with large volumes of data or unstructured information, where AI’s speed and accuracy are undeniably powerful. However, when it comes to elements that are difficult to quantify—like “on-the-ground intuition” or “tactile sense”—the role of humans remains indispensable.
👀 Where Numbers Can’t Reach: Human Sensitivity Still Matters
Take for example:- A subtle shift in a user’s facial expression
- A pause in conversation
- Slight changes in tone or wording in social media posts
⏳ What Happens After Efficiency Is Key
That’s why how we use the time saved by AI is so crucial. Rather than simply resting during the “extra” time, we should consider using it for:- High-resolution fieldwork
- Listening carefully to voices we tend to overlook
- Reflecting more deeply on context and nuance
🎯 It’s Not “Easier Because of AI”—It’s “Where Do We Add Human Ingenuity?”
We’re not in an era where AI automatically makes things easier. We’re in an era where AI forces us to ask: “Where should we apply human creativity and effort?” In marketing as well, the idea is not to follow whatever trend or hypothesis AI suggests without question. Rather, combining those insights with our own unique perspectives can lead to unexpected strategies or entirely new realizations.✨ What “Human Touch” Really Means
The “human touch” isn’t just about emotion or gut feeling. It’s about channeling our sensitivity and imagination—and being mindful of how and where to apply them. That’s the mindset I try to carry into my daily work: Small experiments, continuous adjustments, and a willingness to observe deeply.🧩 Using the “Slack Space” Purposefully
When we accept AI’s capabilities as a given, the question becomes:How will we use the slack space that’s left behind?That choice, I believe, will increasingly determine the quality and impact of marketing going forward. (End)