To expand the market, we repositioned the product by creating a new consumption occasion. By successfully matching SOYJOY with sports, we were able to introduce this new eating habit to the Hong Kong customers.
POCARI SWEAT Advertising Campaign – Sweat for Dream
This was the first time for POCARI SWEAT to appoint a local celebrity as their ambassador in their annual integrated campaign. Together with one of the famous film directors, we had successfuly gained attention in many online and tradional media.