an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
— Creating Culture Beyond Technology —
A URL (Uniform Resource Locator) is no longer just a technical mechanism; it has become an element that shapes culture itself. When the internet began to spread in the 1990s, URLs functioned as gateways to new information, vastly accelerating the expansion of human knowledge. In 1993, there were only about 130 websites in the world, but by 2000, that number skyrocketed to approximately 17 million.
A URL (Uniform Resource Locator) indicates the location of information on the internet. It is, so to speak, like an “address” or “coordinates.” We are now in an era where it is difficult even to reach specific information or services without a URL. In fact, it is said that there are over 2 billion websites in the world (as of 2023), and URLs are indispensable for finding our destinations among them.
Marketing is not merely a tool for promotion. It is a core strategy to bolster corporate growth, evolve culture, and enhance national competitiveness. And now, its importance has risen to a stage that will determine Japan’s future 😊. No matter how superior the technology or quality, we have entered an era where success in the global market is difficult without the ability to properly convey that and sell it at its fair value.
For many years, Japanese companies have invested massive amounts of time and money into improving product quality, driven by the belief that “if you make good things, they will naturally sell.” Indeed, their precision and durability are world-class. However, what the global market demands is a strategy to “maximize value and sell at a premium.”
In the process of a work selling, its essence may be diluted. That is certainly a subject of criticism. However, if the work survives through that modification, gets re-evaluated, and is loved across generations, perhaps it cannot be simply dismissed as deterioration.