Tag: Experiential Value

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[Marketing Seed 139: URL and IRL ⑥]

A woman diving deep underwater, representing a fully engaging immersive experience
A woman diving deep underwater, representing a fully engaging immersive experience

— “Immersive Experiences” and the Re-evaluation of Real Spaces — Even as the virtual world continues to expand, people continue to seek experiences in real-world settings. Philip Kotler, a master of marketing, states in Marketing 6.0 that Generation Z strongly desires “Immersive experiences.” This means not just online interactions, but experiences where all five senses can be fully utilized. Experiences accompanied not only by sight but also by hearing, touch, smell, and taste lead to “memorable marketing” that cannot be obtained digitally alone. 📱👂👀👃👅

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[Marketing Seed 137: URL and IRL (4)]

The feet of runners wearing sneakers starting to run all at once, symbolizing real-world events like the Nike Run Club
The feet of runners wearing sneakers starting to run all at once, symbolizing real-world events like the Nike Run Club

— A Brand Strategy Fusing Digital and Real — While digital initiatives continue to evolve, companies are once again recognizing the importance of real-world experiences. It is true that a URL functions as an information gateway, but many brands are beginning to understand that what moves a customer’s heart is the “moment they actually experience it.”

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[Marketing Seed 135: URL and IRL (2)]

A portrait of a woman with her mouth taped shut with the words "Fuck reality," adorned with small white flowers on her face.
A portrait of a woman with her mouth taped shut with the words "Fuck reality," adorned with small white flowers on her face.

— Creating Culture Beyond Technology —

A URL (Uniform Resource Locator) is no longer just a technical mechanism; it has become an element that shapes culture itself. When the internet began to spread in the 1990s, URLs functioned as gateways to new information, vastly accelerating the expansion of human knowledge. In 1993, there were only about 130 websites in the world, but by 2000, that number skyrocketed to approximately 17 million.
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[Marketing Seed 134: URL and IRL (1)]

A monitor screen displaying HTML code that makes up URLs and sign-up buttons
A monitor screen displaying HTML code that makes up URLs and sign-up buttons

— The Role of the “Entrance” Connecting Digital and Reality —

A URL (Uniform Resource Locator) indicates the location of information on the internet. It is, so to speak, like an “address” or “coordinates.” We are now in an era where it is difficult even to reach specific information or services without a URL. In fact, it is said that there are over 2 billion websites in the world (as of 2023), and URLs are indispensable for finding our destinations among them.

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