[Marketing Seed 162]: Japanese Effort and Brand Power Seen in Tea Making Part 4

Hands carefully whisking matcha in a bowl using a bamboo chasen (tea whisk)
Hands carefully whisking matcha in a bowl using a bamboo chasen (tea whisk)

High Quality Born from the “Co-nurturing” of Nature and Humans

One of the charms of Japanese tea making lies in the exquisite balance between nature and humans. It is neither completely left to nature nor an attempt to force control over it—they seek the “harmony” that lies in between. For example, coverings are used in the tea fields to control sunlight, and meticulous attention is paid to temperature and humidity.

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