[Marketing Seed 149: From Inbound to Relocation? 🏠 ①]

A Chinese online advertisement promoting permanent residency in Japan
A Chinese online advertisement promoting permanent residency in Japan

From “Tourist” to “Resident”

Over the past few years, the profile of foreigners visiting Japan has been gradually shifting. Previously, the mainstream consisted of “short-term tourists” walking the streets with cameras in hand. Recently, however, there is a noticeable movement of people who want to “live long-term” or “have a base” here. The traditional inbound tourism (spending by foreign visitors for sightseeing) has run its course, and we are now entering the next stage: the expansion of “Japan as a lifestyle.” 💬

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