[Marketing Seed 139: URL and IRL ⑥]

A woman diving deep underwater, representing a fully engaging immersive experience

— “Immersive Experiences” and the Re-evaluation of Real Spaces — Even as the virtual world continues to expand, people continue to seek experiences in real-world settings. Philip Kotler, a master of marketing, states in Marketing 6.0 that Generation Z strongly desires “Immersive experiences.” This means not just online interactions, but experiences where all five senses can be fully utilized. Experiences accompanied not only by sight but also by hearing, touch, smell, and taste lead to “memorable marketing” that cannot be obtained digitally alone. 📱👂👀👃👅

(more…)

2026年3月12日2026年2月27日

[Marketing Seed 124: Is a “Cheap and Truly Good” Product Possible? (Part 2)]

An image symbolizing sustainable and ethical product creation through the use of technology and eco-friendly materials

Is Low Cost Without Exploitation Becoming a Reality?

🧩 Recap from Last Time: The Costs Hidden Behind “Cheapness”

In the previous [Marketing Seed 123], we focused on the “invisible costs” not reflected in the price, such as:

Labor exploitation
Environmental burden
Lack of ethicality

So, is the ideal of “cheap and good, but without exploitation” just a mere illusion? This time, we will answer that question while introducing real-world examples.

(more…)