[Marketing Seed 153: From Inbound to Relocator? ⑤]

A wealthy older woman wearing sunglasses, holding fans of dollar bills in neon lighting
A wealthy older woman wearing sunglasses, holding fans of dollar bills in neon lighting

📜 The New Hierarchical Structure Created by an Invisible “Immigration Policy” The Japanese government explicitly states that it is “not promoting an immigration policy,” but the current visa system effectively possesses a framework that allows the “relocation of the wealthy.” For instance, Investor/Business Manager visas and Highly Skilled Professional visas allow for relatively easy long-term stays if certain asset or income criteria are met.

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[Marketing Seed 149: From Inbound to Relocation? 🏠 ①]

A Chinese online advertisement promoting permanent residency in Japan
A Chinese online advertisement promoting permanent residency in Japan

■ From “Tourist” to “Resident”

Over the past few years, the profile of foreigners visiting Japan has been gradually shifting. Previously, the mainstream consisted of “short-term tourists” walking the streets with cameras in hand. Recently, however, there is a noticeable movement of people who want to “live long-term” or “have a base” here. The traditional inbound tourism (spending by foreign visitors for sightseeing) has run its course, and we are now entering the next stage: the expansion of “Japan as a lifestyle.” 💬

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