[Marketing Seed 153: From Inbound to Relocator? ⑤]

A wealthy older woman wearing sunglasses, holding fans of dollar bills in neon lighting
A wealthy older woman wearing sunglasses, holding fans of dollar bills in neon lighting

📜 The New Hierarchical Structure Created by an Invisible “Immigration Policy” The Japanese government explicitly states that it is “not promoting an immigration policy,” but the current visa system effectively possesses a framework that allows the “relocation of the wealthy.” For instance, Investor/Business Manager visas and Highly Skilled Professional visas allow for relatively easy long-term stays if certain asset or income criteria are met.

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[Marketing Seed 149: From Inbound to Relocation? 🏠 ①]

A Chinese online advertisement promoting permanent residency in Japan
A Chinese online advertisement promoting permanent residency in Japan

From “Tourist” to “Resident”

Over the past few years, the profile of foreigners visiting Japan has been gradually shifting. Previously, the mainstream consisted of “short-term tourists” walking the streets with cameras in hand. Recently, however, there is a noticeable movement of people who want to “live long-term” or “have a base” here. The traditional inbound tourism (spending by foreign visitors for sightseeing) has run its course, and we are now entering the next stage: the expansion of “Japan as a lifestyle.” 💬

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