Dining is About Creating Atmosphere (Part 4) ~ Seeds of Marketing 116

A group of men and women enjoying dinner and beer at a long table in a casual restaurant

🍽️ Why Polar Opposite Restaurants Succeed

The red and gold Italian restaurant and the Japanese restaurant flying carp streamers. One pursues sophisticated luxury, while the other prioritizes approachability. What is interesting is that these contrasting concepts resonate deeply with their respective target audiences.

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2026年1月23日2026年1月19日

Dining is About Creating Atmosphere (Part 3) ~ Seeds of Marketing 115

A sushi roll held by red chopsticks with colorful sushi in the background, representing a casual and fun Japanese dining experience

🎏 The Fun of “Sort of Japanese” — Comfort Created by Casual Japanese Spaces

While the red and gold Italian restaurant emphasizes “luxury” and a “special experience,” the Japanese restaurant flying carp streamers succeeds in a completely different direction. What is important here is not “authenticity,” but an “approachable” Japanese style.

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