[Marketing Seed 149: From Inbound to Relocation? 🏠 ①]

A Chinese online advertisement promoting permanent residency in Japan
A Chinese online advertisement promoting permanent residency in Japan

From “Tourist” to “Resident”

Over the past few years, the profile of foreigners visiting Japan has been gradually shifting. Previously, the mainstream consisted of “short-term tourists” walking the streets with cameras in hand. Recently, however, there is a noticeable movement of people who want to “live long-term” or “have a base” here. The traditional inbound tourism (spending by foreign visitors for sightseeing) has run its course, and we are now entering the next stage: the expansion of “Japan as a lifestyle.” 💬

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The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107

Sports brand shoes appealing across generations and the concept of value-based marketing

From Demographics to Psychographics: Why Values Matter More Than Age

Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃‍♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”