[Marketing Seed 149: From Inbound to Relocation? 🏠 ①]

A Chinese online advertisement promoting permanent residency in Japan
A Chinese online advertisement promoting permanent residency in Japan

■ From “Tourist” to “Resident”

Over the past few years, the profile of foreigners visiting Japan has been gradually shifting. Previously, the mainstream consisted of “short-term tourists” walking the streets with cameras in hand. Recently, however, there is a noticeable movement of people who want to “live long-term” or “have a base” here. The traditional inbound tourism (spending by foreign visitors for sightseeing) has run its course, and we are now entering the next stage: the expansion of “Japan as a lifestyle.” 💬

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The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107

Sports brand shoes appealing across generations and the concept of value-based marketing

From Demographics to Psychographics: Why Values Matter More Than Age

Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃‍♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”