an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
A URL (Uniform Resource Locator) indicates the location of information on the internet. It is, so to speak, like an “address” or “coordinates.” We are now in an era where it is difficult even to reach specific information or services without a URL. In fact, it is said that there are over 2 billion websites in the world (as of 2023), and URLs are indispensable for finding our destinations among them.
Marketing is not merely a tool for promotion. It is a core strategy to bolster corporate growth, evolve culture, and enhance national competitiveness. And now, its importance has risen to a stage that will determine Japan’s future 😊. No matter how superior the technology or quality, we have entered an era where success in the global market is difficult without the ability to properly convey that and sell it at its fair value.
For many years, Japanese companies have invested massive amounts of time and money into improving product quality, driven by the belief that “if you make good things, they will naturally sell.” Indeed, their precision and durability are world-class. However, what the global market demands is a strategy to “maximize value and sell at a premium.”
It’s a phrase everyone has heard at least once: “This is so cheap, but it’s really good!”
Every day, we shop by emphasizing the “balance” between price and quality. But wait a minute. Is a “cheap and good product” truly possible? Continue reading “Marketing Seed 123: Is a “Cheap and Truly Good” Product Possible? (Part 1)”
For example, Moomin, GeGeGe no Kitaro, and Devilman. All of these have changed their forms from the original works but have become entities that transcend generations through anime and merchandise expansion.
Once upon a time, “Shanghai Barber Shops” were found all over the city. The reason many have disappeared is not simply because trends have changed. Rather, the fundamental issue lay in their inability to evolve in step with the changing times. 😔
In an era where the “10-minute cut” has become standard and “speed and cost-performance” are key keywords in grooming, a counter-trend is emerging. “Classic Barbers” and “High-End Barber Shops,” where time is intentionally taken to groom and style, are steadily gaining popularity. 💈✨
Times change, and so do norms. The value once placed on “Barbering = Carefulness and Luxurious Time” has shifted. Today, “Fast, Cheap, and Easy” are the priorities. In this context, the success of QB House is a symbolic case study that perfectly captures the needs of the era. ✨
Continue reading “10-Minute Cut VS Shanghai Barber Shop (Part 3) ~ Seeds of Marketing 110”
Once upon a time, “Shanghai Barber Shops” were a staple in every corner of Hong Kong, found near almost every housing estate. With polite hospitality, classic chairs, and full-service treatments including shaving and massage, this barber culture provided a “healing time” for many. However… In recent years, these Shanghai Barber Shops have been rapidly vanishing. 😢