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TYA HK

an award-winning and one of the leading creative agencies in Hong Kong, since 1998.

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Tag: Rebranding

Posted on 2026年1月8日2025年12月29日

10-Minute Cut VS Shanghai Barber Shop (Part 5)〜Seeds of Marketing 112

Two children wearing green and orange dinosaur costumes posing playfully against a blue background
Two children wearing green and orange dinosaur costumes posing playfully against a blue background

~ The Courage to Change: Marketing to Connect Tradition to the Future ~

Once upon a time, “Shanghai Barber Shops” were found all over the city. The reason many have disappeared is not simply because trends have changed. Rather, the fundamental issue lay in their inability to evolve in step with the changing times. 😔

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Posted on 2026年1月2日2025年12月24日

10-Minute Cut VS Shanghai Barber Shop ~Seeds of Marketing 111

Barbers carefully cutting men's hair in a modern barber shop with vintage-style interior design
Barbers carefully cutting men's hair in a modern barber shop with vintage-style interior design

~ Not Just Efficiency: Why “Experience” is Now Demanded in Barbering ~

In an era where the “10-minute cut” has become standard and “speed and cost-performance” are key keywords in grooming, a counter-trend is emerging. “Classic Barbers” and “High-End Barber Shops,” where time is intentionally taken to groom and style, are steadily gaining popularity. 💈✨

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