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Tag: Shaded Cultivation

Posted on 2026年10月23日2026年10月17日

[Marketing Seed 160: Japanese Effort and Brand Power Seen in Tea Making (2)]

A farm worker carefully adjusting the black shading net covering the tea leaves by hand
A farm worker carefully adjusting the black shading net covering the tea leaves by hand
What deeply moved me again in the Japanese tea manufacturing process is the value of the “effort” unsparingly poured in by the artisans. For example, just one week before the harvest, a delicate task called “trash blowing” is performed in the tea gardens.
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