Tag: Sustainability

Posted on

[Marketing Seed 125: Is a “Cheap and Truly Good” Product Possible? (Part 3)]

A consumer carefully comparing products on a supermarket shelf, representing the impact of purchasing choices on the supply chain
A consumer carefully comparing products on a supermarket shelf, representing the impact of purchasing choices on the supply chain

Buyers vs. Consumers: Who Determines the “Quality of Cheapness”?

🛒 Another Player Lurking in “Cheap and Good”: The Existence of the Buyer

In the previous two installments, we looked at the exploitation and environmental burdens behind cheapness, as well as the signs of hope brought about by technological innovation. This time, let’s take it a step further and dig deeper from the perspective of:

(more…)
Posted on

[Marketing Seed 124: Is a “Cheap and Truly Good” Product Possible? (Part 2)]

An image symbolizing sustainable and ethical product creation through the use of technology and eco-friendly materials
An image symbolizing sustainable and ethical product creation through the use of technology and eco-friendly materials

Is Low Cost Without Exploitation Becoming a Reality?

🧩 Recap from Last Time: The Costs Hidden Behind “Cheapness”

In the previous [Marketing Seed 123], we focused on the “invisible costs” not reflected in the price, such as:

  • Labor exploitation

  • Environmental burden

  • Lack of ethicality

So, is the ideal of “cheap and good, but without exploitation” just a mere illusion? This time, we will answer that question while introducing real-world examples.

(more…)
Posted on

Marketing Seed 123: Is a “Cheap and Truly Good” Product Possible? (Part 1)

Pink letter tiles spelling "CHEAP AS" on a white background

The Pitfalls of the Cost-Performance Era — Who is Paying the Hidden Costs?

🛍️ Is “Cheap and Good” a Magic Phrase?

It’s a phrase everyone has heard at least once: “This is so cheap, but it’s really good!”

Every day, we shop by emphasizing the “balance” between price and quality. But wait a minute. Is a “cheap and good product” truly possible? Continue reading “Marketing Seed 123: Is a “Cheap and Truly Good” Product Possible? (Part 1)”