[Marketing Seed 154: Northbound Consumption and the “Missing Each Other” Hong Kong ②]

A roll of 20 Euro banknotes tightly secured with a red rubber band
A roll of 20 Euro banknotes tightly secured with a red rubber band

Tourists Closing Their Wallets” The style of tourists coming to Hong Kong is clearly changing. The “explosive shopping” (bakugai) scenes seen in Mong Kok or Tsim Sha Tsui just a few years ago have completely faded. Instead, what stands out are light-footed travelers walking the streets with smartphones in hand. Their objective has shifted from “buying things” to “where and how to spend their time.”

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