When we assisted with the annual campaign of a food and beverage brand popular among young people, we were reminded once again that there are things “advertising alone cannot achieve.” This brand’s commercials were highly polished, and research clearly showed that their creative work was contributing to sales. We were grateful for the opportunity to work with them. However, one particular event made us realize that the essence of marketing goes beyond just advertising. Continue reading “Seeds of Marketing 28: One Event Experience Can Leave a Deeper Impression Than Multiple Ad Views”

LUSHは、SNSのエンゲージメントが売上に貢献していたにもかかわらず、「健やかに生きられる環境」を守るため、SNSからの撤退を決断しました Continue reading “【マーケの種25】LUSHのSNS撤退戦略”

LUSH’s Bold Decision to Leave Social Media

Despite the fact that social media engagement significantly contributed to its sales, LUSH made the bold decision to withdraw from social media in order to protect the environment for “living healthily.” Continue reading “Seeds of Marketing 25: LUSH’s Strategy to Withdraw from Social Media”

ネット時代、企業の不都合は一瞬で明るみに出ます🌐⚡。その象徴的な事例が、2008年に起きたユナイテッド航空のギター破損事件です🎸✈️。少し古い話ではありますが、顧客対応がブランドに与える影響という点で、今なお学ぶべきことが多いケースです📖✨。 Continue reading “【マーケの種 (24)】ネット時代における有名な失敗事例：ユナイテッド航空のギター破損事件”

The Internet Era: Where Corporate Missteps Are Exposed Instantly 🌐⚡

In the age of the internet, a company’s missteps can be brought to light in an instant. One iconic example of this is the 2008 United Airlines guitar incident 🎸✈️. While it happened some time ago, this case still offers valuable lessons about how customer service can impact a brand 📖✨. Continue reading “Seeds of Marketing 24: A Notorious Failure in the Internet Era: The United Airlines Guitar Incident”

Continue reading “マーケの種 (22)「コピーライターの未来」”