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2025年4月11日2025年4月11日

Seeds of Marketing 33: The Influence of MTR Advertising

Hong Kong’s Mass Transit Railway (MTR) system remains one of the most impactful advertising channels, even in today’s increasingly digital landscape. Although traditional in format, MTR advertising offers an immense reach. With a population of approximately 7.3 million, and an estimated 5 million people using the MTR daily, the scale of exposure is undeniable. In particular, placing large-format brand advertisements in high-traffic stations like Causeway Bay—a hub for both commerce and business—can significantly boost brand recognition. Continue reading “Seeds of Marketing 33: The Influence of MTR Advertising”

2025年4月3日2025年4月3日

Seeds of Marketing 29: On Location and Weather – Battling the Unpredictable Forces of Nature

Outdoor shoots are quite literally a battle against the weather ☔️🌤️. No matter how perfect the plan, sudden rain or strong winds can ruin a shoot in an instant. This is especially true for commercials where a clear blue sky is essential—the impact of unfavorable weather is immeasurable. “It’s summer, so it should be sunny,” or “It’s the south, so the skies should be blue”—such optimistic assumptions often don’t hold up when it comes to the challenges of on-location filming. Continue reading “Seeds of Marketing 29: On Location and Weather – Battling the Unpredictable Forces of Nature”

2025年3月30日2025年3月30日

Seeds of Marketing 27: Seirogan – The Trust of a 100-Year-Old Brand 💊

Seirogan is one of the most iconic and trusted brands in Hong Kong. For many years, it has been a staple in countless households, and we are honored to contribute to its legacy. Have you ever used Seirogan? Continue reading “Seeds of Marketing 27: Seirogan – The Trust of a 100-Year-Old Brand 💊”

2025年3月16日2025年3月16日

Seeds of Marketing (15): What Can We Do About Branding?

■ “Branding!” “Branding!” “Branding!”

Many companies say, “We want to do something about our branding,” but aren’t they moving forward without a clear direction? Do you want to take the time to convey the value of your brand slowly and carefully, or do you want to grab attention with flashy advertisements? These are two entirely different approaches. Moreover, deciding which platform to use is crucial, and if these goals are not shared internally, the direction often becomes fragmented. Continue reading “Seeds of Marketing (15): What Can We Do About Branding?”

2025年3月14日

Seeds of Marketing 13: Finding the Winning Pattern

The Ultimate Flyer Born from Trial and Error: chocoZAP’s Strategy

chocoZAP embodies the essence of “trial and error” in marketing. At the core of their advertising strategy lies a relentless cycle of testing in flyer production. Every element—design, size, theme, featured content, photos, and the presentation of information—is meticulously adjusted as they create thousands of variations. They collect and analyze data on the response to each flyer, measuring their effectiveness. This persistent “test, test, and test again” approach ultimately leads to the creation of the “ultimate winning version” that resonates most with their target audience. Continue reading “Seeds of Marketing 13: Finding the Winning Pattern”