– Between Short-Term Ads and Long-Term BrandingIn the previous post, we shared a case involving a major manufacturer’s social media initiative.In the end, a flashy ad campaign was chosen, and the long-term branding strategy we proposed was set aside.
We’re heading in the same direction… or so we thought.
One day, a general manager from a major manufacturer approached us for advice on how to use Instagram to boost user engagement. The goal—enhancing brand awareness—was clearly shared.
(Continuation from the previous post)With the advancement of AI, tasks that used to require human effort—such as organizing data, analyzing trends, summarizing text, or generating images—can now be processed almost instantly.This is especially true when dealing with large volumes of data or unstructured information, where AI’s speed and accuracy are undeniably powerful.