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2025年3月21日2025年3月21日

Seeds of Marketing 20: “Amazon’s Recommendations” – How They Came to Be

The Secret Behind Amazon’s Recommendations

Have you ever noticed the “Recommended Products” that pop up on Amazon’s checkout page? 🛒✨ Believe it or not, this idea is inspired by the same concept as the impulse-buy items placed near supermarket checkout counters! It’s a classic strategy to encourage “add-on purchases,” but adapted for the online world. While the idea seems incredibly simple, the journey to its creation involves a fascinating story. Continue reading “Seeds of Marketing 20: “Amazon’s Recommendations” – How They Came to Be”

2025年3月20日2025年3月20日

Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong

Overcoming Early Adversity

The company “GoGoVan” is a prominent example of a unicorn business born in Hong Kong. Its founder, after failing to get into his desired school in Hong Kong, moved to the United States with only a high school diploma. While studying at an American university, he noticed that many students commuted using used cars or motorcycles. This inspired him to self-learn car repair through YouTube. Using the skills he acquired, he repaired and sold broken vehicles to pay his tuition, eventually graduating from the University of California, Berkeley. Through this journey, he developed the resilience and resourcefulness needed to carve out his own path in the face of adversity. Continue reading “Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong”

2025年3月19日2025年3月19日

Seeds of Marketing 18: “Elephant in the Room”

The phrase “Elephant in the room” refers to a problem that everyone is aware of but avoids addressing. In the field of marketing, this “elephant” can create ambiguity in project direction, ultimately hindering overall progress. Misidentifying or ignoring key issues at the start can impact the entire process, so the first step is to acknowledge the elephant’s existence. Continue reading “Seeds of Marketing 18: “Elephant in the Room””

2025年3月18日2025年3月18日

Seeds of Marketing (17): “Inbound Marketing”

In Japan, “inbound marketing” has become a well-established sales strategy targeting foreign visitors. However, in its birthplace, the United States, the term refers to a marketing concept that involves attracting customers organically by providing valuable content through websites, social media, and videos. Continue reading “Seeds of Marketing (17): “Inbound Marketing””

2025年3月17日2025年3月17日

Seeds of Marketing 16: Is It More Than Just PDCA? Methods for Operational Improvement

■ PDCA Today and Its Future Evolution

“Let’s keep spinning the PDCA cycle at high speed!” You might hear such phrases often, but methods for operational improvement may evolve even further in the future. A predictive process using AI and data analysis might become the mainstream. Imagine a future where AI anticipates problems ahead of time and proposes solutions—if such a reality comes true, the speed and accuracy of operations could improve dramatically. Continue reading “Seeds of Marketing 16: Is It More Than Just PDCA? Methods for Operational Improvement”

2025年3月16日2025年3月16日

Seeds of Marketing (15): What Can We Do About Branding?

■ “Branding!” “Branding!” “Branding!”

Many companies say, “We want to do something about our branding,” but aren’t they moving forward without a clear direction? Do you want to take the time to convey the value of your brand slowly and carefully, or do you want to grab attention with flashy advertisements? These are two entirely different approaches. Moreover, deciding which platform to use is crucial, and if these goals are not shared internally, the direction often becomes fragmented. Continue reading “Seeds of Marketing (15): What Can We Do About Branding?”

2025年3月15日2025年3月15日

Seeds of Marketing 14: The Importance of a “Unified Approach”

As social media marketing continues to expand, Instagram has become an essential platform for conveying a brand’s identity and worldview. However, depending on how it is managed, it can also harm a brand’s value. Continue reading “Seeds of Marketing 14: The Importance of a “Unified Approach””

2025年3月14日

香港図鑑(12)【古き良き香港】

セピア色の香港と近未来的都市の共鳴

1970年代のJALが発行した香港PRポスターは、時代の空気を切り取ったような一枚のアートです。セピア色のトーンが漂うそのデザインは、現代のきらびやかな香港とは異なり、どこか懐かしく温かな情緒を感じさせます。現代の香港ももちろん魅力的ですが、そんなポスターが描く「これぞ香港！」という風景に心を惹かれます。 Continue reading “香港図鑑(12)【古き良き香港】”

2025年3月14日

Seeds of Marketing 13: Finding the Winning Pattern

The Ultimate Flyer Born from Trial and Error: chocoZAP’s Strategy

chocoZAP embodies the essence of “trial and error” in marketing. At the core of their advertising strategy lies a relentless cycle of testing in flyer production. Every element—design, size, theme, featured content, photos, and the presentation of information—is meticulously adjusted as they create thousands of variations. They collect and analyze data on the response to each flyer, measuring their effectiveness. This persistent “test, test, and test again” approach ultimately leads to the creation of the “ultimate winning version” that resonates most with their target audience. Continue reading “Seeds of Marketing 13: Finding the Winning Pattern”

2025年3月13日

Seeds of Marketing 12: “Co-opetition”

From Competition to Co-creation: The Importance of Co-opetition

The relationship between competing companies is not solely about “competition.” The concept of “co-opetition” blends competition and cooperation, allowing rival companies to collaborate in specific areas. For example, while Apple and Samsung compete in the smartphone market, Samsung is also a key supplier of semiconductors for iPhones. This kind of relationship creates new opportunities that go beyond mere competition. Continue reading “Seeds of Marketing 12: “Co-opetition””