🌟 “A designer can design anything,” — have you ever thought that?
It’s a surprisingly common assumption.

Take illustration, for example. It often gets lumped together with “design,” but in reality, it’s a completely different skill set. Some designers can illustrate, sure—but whether they’re good at it, or whether they can draw in a specific style, varies a lot. Some specialize in graphic design, others in UI, branding, or motion. The word “designer” covers a wide range of disciplines. Continue reading “Can Designers Design Anything? Part 1~Seeds of Marketing 46”

マーケティングファネルのすべてのステージを意識することが、成果を出すための鍵です。

「認知」「興味」「比較・検討」「行動」――この4つの段階のどれか一つに偏るのではなく、全体をバランスよくカバーした戦略設計が、長期的な成長につながります。 Continue reading “【マーケの種45】ファネル活用術 (4)”

For brands and products with limited market presence or low brand recognition, focusing on the “middle funnel” is especially crucial. Most consumers don’t make purchasing decisions on the spot. Instead, they first develop interest, engage in comparison and evaluation, and then finally take action. Without the right approach at this stage, even if you succeed in building awareness, many potential customers may drop off before making a purchase. Continue reading “How to Utilize the Funnel 3~Seeds of Marketing 44”