
(Continued from the previous post)
One of the major turning points that sparked the ramen boom in Hong Kong was the surge in travel to Japan.
With the rise of low-cost carriers, the weakening yen, and the growing influence of social media, more Hongkongers began visiting Japan casually and frequently.
By experiencing “authentic ramen” at their travel destinations, many had their preconceived notions about the dish completely reshaped.