Category: 香港 広告会社

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Seeds of Marketing 29: On Location and Weather – Battling the Unpredictable Forces of Nature

Outdoor shoots are quite literally a battle against the weather ☔️🌤️. No matter how perfect the plan, sudden rain or strong winds can ruin a shoot in an instant. This is especially true for commercials where a clear blue sky is essential—the impact of unfavorable weather is immeasurable. “It’s summer, so it should be sunny,” or “It’s the south, so the skies should be blue”—such optimistic assumptions often don’t hold up when it comes to the challenges of on-location filming. Continue reading “Seeds of Marketing 29: On Location and Weather – Battling the Unpredictable Forces of Nature”

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【マーケの種28】複数のCM視聴より1回のイベント体験が心に残ることもある

若者に人気の飲食料ブランドの年間キャンペーン をお手伝いした際、改めて**「広告では届かないものもある」** ということを痛感しました。このブランドはCMの完成度が高く、調査でもクリエイティブが売上に貢献しているのは明らか で、私たちもご縁をいただけたことに感謝していました。しかし、ある出来事をきっかけに、マーケティングの本質は広告だけではない ということを強く実感したのです。 Continue reading “【マーケの種28】複数のCM視聴より1回のイベント体験が心に残ることもある”

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Seeds of Marketing 28: One Event Experience Can Leave a Deeper Impression Than Multiple Ad Views

When we assisted with the annual campaign of a food and beverage brand popular among young people, we were reminded once again that there are things “advertising alone cannot achieve.” This brand’s commercials were highly polished, and research clearly showed that their creative work was contributing to sales. We were grateful for the opportunity to work with them. However, one particular event made us realize that the essence of marketing goes beyond just advertising. Continue reading “Seeds of Marketing 28: One Event Experience Can Leave a Deeper Impression Than Multiple Ad Views”

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【マーケの種26】サプリメントが繰り返し人々を惹きつける理由

サプリメント市場は、漢方薬が根強い人気を誇る香港 においても拡大を続けています。昨年まではNMN配合の製品が話題をさらいましたが、今年は完全にプロバイオティクスが主役 に。腸活を意識し、消化を助けて体の調子を整える効果が期待されることから、多くの消費者が手に取っています。 Continue reading “【マーケの種26】サプリメントが繰り返し人々を惹きつける理由”

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Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊

The supplement market continues to grow, even in Hong Kong, where traditional Chinese medicine enjoys enduring popularity. Last year, NMN-based products captured the spotlight, but this year, probiotics have taken center stage. With their promise of supporting gut health, aiding digestion, and Continue reading “Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊”