an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
Among creative professions, there’s a growing concern that copywriters might be the first to be “taken over” by AI 
. After all, AI can generate an infinite number of copies based on vast amounts of data. Its advantage in terms of “quantity” and “speed” is undeniable. But does this mean copywriters will become obsolete? The answer isn’t so simple 
. Continue reading “Seeds of Marketing 22: “The Future of Copywriters””
香港の街を歩くと、あちこちで取り壊しの現場に出くわす。いや、正直、これが日常風景なのだ。ビルの解体が始まると、あっという間に建物が姿を消し、瓦礫の山ができる。その瓦礫をどうするか？ 答えはシンプル。道路に置かれた産廃コンテナにどんどん放り込んでいく。
For the Z and Alpha generations, digital technology and AI are second nature 
. These younger generations are striving to pave the way for a new era while persuading older-generation leaders to embrace change. The resulting friction and clashes can now be seen across many companies 
. Continue reading “Seeds of Marketing 21: “The Challenge of Bridging Generational Gaps””
Have you ever noticed the “Recommended Products” that pop up on Amazon’s checkout page? 
Believe it or not, this idea is inspired by the same concept as the impulse-buy items placed near supermarket checkout counters! It’s a classic strategy to encourage “add-on purchases,” but adapted for the online world. While the idea seems incredibly simple, the journey to its creation involves a fascinating story. Continue reading “Seeds of Marketing 20: “Amazon’s Recommendations” – How They Came to Be”
ただし、こういった和食レストランの店名を見ていると、日本人としては「ん？」と首をかしげてしまうものも少なくありません。中には、明らかに「これは日本人が名付けたものではないな…」と感じる名前も散見されます。例えば、「富士山×すき焼き」や「江戸ラーメンファクトリー」といった、日本文化の要素を無理やり詰め込んだような名前や、漢字とカタカナが奇妙に組み合わさったものなど。一生懸命日本らしさをアピールしているのは分かるのですが、その意図が空回りしてしまっているケースもあり、微笑ましい気持ちになることも。
The company “GoGoVan” is a prominent example of a unicorn business born in Hong Kong. Its founder, after failing to get into his desired school in Hong Kong, moved to the United States with only a high school diploma. While studying at an American university, he noticed that many students commuted using used cars or motorcycles. This inspired him to self-learn car repair through YouTube. Using the skills he acquired, he repaired and sold broken vehicles to pay his tuition, eventually graduating from the University of California, Berkeley. Through this journey, he developed the resilience and resourcefulness needed to carve out his own path in the face of adversity. Continue reading “Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong”
The phrase “Elephant in the room” refers to a problem that everyone is aware of but avoids addressing. In the field of marketing, this “elephant” can create ambiguity in project direction, ultimately hindering overall progress. Misidentifying or ignoring key issues at the start can impact the entire process, so the first step is to acknowledge the elephant’s existence. Continue reading “Seeds of Marketing 18: “Elephant in the Room””
In Japan, “inbound marketing” has become a well-established sales strategy targeting foreign visitors. However, in its birthplace, the United States, the term refers to a marketing concept that involves attracting customers organically by providing valuable content through websites, social media, and videos. Continue reading “Seeds of Marketing (17): “Inbound Marketing””
“Let’s keep spinning the PDCA cycle at high speed!” You might hear such phrases often, but methods for operational improvement may evolve even further in the future. A predictive process using AI and data analysis might become the mainstream. Imagine a future where AI anticipates problems ahead of time and proposes solutions—if such a reality comes true, the speed and accuracy of operations could improve dramatically. Continue reading “Seeds of Marketing 16: Is It More Than Just PDCA? Methods for Operational Improvement”
Many companies say, “We want to do something about our branding,” but aren’t they moving forward without a clear direction? Do you want to take the time to convey the value of your brand slowly and carefully, or do you want to grab attention with flashy advertisements? These are two entirely different approaches. Moreover, deciding which platform to use is crucial, and if these goals are not shared internally, the direction often becomes fragmented. Continue reading “Seeds of Marketing (15): What Can We Do About Branding?”