The phrase “Elephant in the room” refers to a problem that everyone is aware of but avoids addressing. In the field of marketing, this “elephant” can create ambiguity in project direction, ultimately hindering overall progress. Misidentifying or ignoring key issues at the start can impact the entire process, so the first step is to acknowledge the elephant’s existence.

In Japan, “inbound marketing” has become a well-established sales strategy targeting foreign visitors. However, in its birthplace, the United States, the term refers to a marketing concept that involves attracting customers organically by providing valuable content through websites, social media, and videos. Continue reading “Seeds of Marketing (17): “Inbound Marketing””