Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊

The supplement market continues to grow, even in Hong Kong, where traditional Chinese medicine enjoys enduring popularity. Last year, NMN-based products captured the spotlight, but this year, probiotics have taken center stage. With their promise of supporting gut health, aiding digestion, and Continue reading “Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊”

Seeds of Marketing 24: A Notorious Failure in the Internet Era: The United Airlines Guitar Incident


The Internet Era: Where Corporate Missteps Are Exposed Instantly 🌐⚡

In the age of the internet, a company’s missteps can be brought to light in an instant. One iconic example of this is the 2008 United Airlines guitar incident 🎸✈️. While it happened some time ago, this case still offers valuable lessons about how customer service can impact a brand 📖✨. Continue reading “Seeds of Marketing 24: A Notorious Failure in the Internet Era: The United Airlines Guitar Incident”

Seeds of Marketing 23: “The Pros and Cons of In-House Production”


The Growing Trend of In-House Production

“In-house production” has become a hot topic in the modern business world. The trend of “let’s do everything internally!” is gaining momentum 🏢💻. While in-house production offers many advantages, it also comes with unexpected pitfalls. Let’s dive into the “good” and “bad” sides of in-house production! 🙌✨ Continue reading “Seeds of Marketing 23: “The Pros and Cons of In-House Production””

Seeds of Marketing 22: “The Future of Copywriters”


Will Copywriters Be Replaced by AI?

Among creative professions, there’s a growing concern that copywriters might be the first to be “taken over” by AI 🤖💬. After all, AI can generate an infinite number of copies based on vast amounts of data. Its advantage in terms of “quantity” and “speed” is undeniable. But does this mean copywriters will become obsolete? The answer isn’t so simple 🤔✨. Continue reading “Seeds of Marketing 22: “The Future of Copywriters””

Seeds of Marketing 21: “The Challenge of Bridging Generational Gaps”


The Z and Alpha Generations Are Leading the Charge

For the Z and Alpha generations, digital technology and AI are second nature 🌐🤖. These younger generations are striving to pave the way for a new era while persuading older-generation leaders to embrace change. The resulting friction and clashes can now be seen across many companies 💼💥. Continue reading “Seeds of Marketing 21: “The Challenge of Bridging Generational Gaps””

Seeds of Marketing 20: “Amazon’s Recommendations” – How They Came to Be


The Secret Behind Amazon’s Recommendations

Have you ever noticed the “Recommended Products” that pop up on Amazon’s checkout page? 🛒✨ Believe it or not, this idea is inspired by the same concept as the impulse-buy items placed near supermarket checkout counters! It’s a classic strategy to encourage “add-on purchases,” but adapted for the online world. While the idea seems incredibly simple, the journey to its creation involves a fascinating story. Continue reading “Seeds of Marketing 20: “Amazon’s Recommendations” – How They Came to Be”

Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong


Overcoming Early Adversity

The company “GoGoVan” is a prominent example of a unicorn business born in Hong Kong. Its founder, after failing to get into his desired school in Hong Kong, moved to the United States with only a high school diploma. While studying at an American university, he noticed that many students commuted using used cars or motorcycles. This inspired him to self-learn car repair through YouTube. Using the skills he acquired, he repaired and sold broken vehicles to pay his tuition, eventually graduating from the University of California, Berkeley. Through this journey, he developed the resilience and resourcefulness needed to carve out his own path in the face of adversity. Continue reading “Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong”

Seeds of Marketing 18: “Elephant in the Room”

The phrase “Elephant in the room” refers to a problem that everyone is aware of but avoids addressing. In the field of marketing, this “elephant” can create ambiguity in project direction, ultimately hindering overall progress. Misidentifying or ignoring key issues at the start can impact the entire process, so the first step is to acknowledge the elephant’s existence. Continue reading “Seeds of Marketing 18: “Elephant in the Room””