Overcoming Early Adversity

The company “GoGoVan” is a prominent example of a unicorn business born in Hong Kong. Its founder, after failing to get into his desired school in Hong Kong, moved to the United States with only a high school diploma. While studying at an American university, he noticed that many students commuted using used cars or motorcycles. This inspired him to self-learn car repair through YouTube. Using the skills he acquired, he repaired and sold broken vehicles to pay his tuition, eventually graduating from the University of California, Berkeley. Through this journey, he developed the resilience and resourcefulness needed to carve out his own path in the face of adversity. Continue reading “Seeds of Marketing 19: “The Birth of a Unicorn” – A Unicorn Company from Hong Kong”

企業「GoGoVan」。創業者は香港で志望校に落ちた後、高卒で渡米しました。アメリカの大学では、中古車やバイクで通学する学生が多いことに気づき、YouTubeで車修理を独学。その知識を活かし、壊れた車を直しては売ることで学費を稼ぎ、なんとかカリフォルニア大学バークレー校を卒業しました。その過程で、逆境に直面しながらも自力で道を切り開く力を養ったのです。

Continue reading “マーケの種 (19) 「ユニコーンの誕生」 香港発ユニコーン企業”

The phrase “Elephant in the room” refers to a problem that everyone is aware of but avoids addressing. In the field of marketing, this “elephant” can create ambiguity in project direction, ultimately hindering overall progress. Misidentifying or ignoring key issues at the start can impact the entire process, so the first step is to acknowledge the elephant’s existence.

日本では訪日外国人向けの販売戦略として定着した「インバウンドマーケティング」。しかし本場アメリカでは、WebやSNS、動画を通じて価値あるコンテンツを提供し、自発的に顧客を引きつけるマーケティング概念を指します。 Continue reading “マーケの種 (17) 「インバウンドマーケティング」”

In Japan, “inbound marketing” has become a well-established sales strategy targeting foreign visitors. However, in its birthplace, the United States, the term refers to a marketing concept that involves attracting customers organically by providing valuable content through websites, social media, and videos. Continue reading “Seeds of Marketing (17): “Inbound Marketing””