Posted on by tya

✨ Let’s Understand UX Design and UI Design Correctly!~ Seeds of Marketing #66

〜Both experience and appearance matter〜 “What’s the difference between UX design and UI design?” If you’ve ever worked in marketing or production, you’ve probably asked yourself this question before 🤔
Let’s start with the conclusion: UX (User Experience) design aims to improve the overall quality of experience, while UI (User Interface) design focuses on the look and usability of screens. In short, UX focuses on the entire journey, while UI designs the “entry point” and how things look.

🔎 What is UX Design?

UX design is about making the experience of using a product or service more meaningful and satisfying. It typically involves:
  • User research (interviews, surveys)
  • Persona development (defining user types)
  • Customer journey mapping (designing usage scenarios)
  • Prototyping and testing (validating concepts)
UX design asks: “What value does this offer to the user?” “How will people use it in real life?” It’s about designing the optimal experience with the user’s perspective at the core 📝

🎨 What is UI Design?

UI design focuses on the visual elements and user interactions 👀 In other words, the parts users actually see and touch. Examples include:
  • Screen layout
  • Buttons and icons
  • Colors and typography
  • Tap, scroll, and animation behavior
UI design aims for clarity and ease: “Is it visually intuitive?” “Can users interact with it smoothly?” While UI can be seen as a subset of UX, it serves as the “face” of the experience—and plays a vital role in shaping how users feel ✨

🏠 A Simple Analogy: Building a House

Think of it like designing a home: 🛠 UX Design = The blueprint and structure
  • What’s the floor plan?
  • Where do the doors and windows go?
  • How does the flow make daily life comfortable?
🪑 UI Design = The interior and decor
  • What color are the walls?
  • What kind of furniture fits?
  • What’s the mood created by the lighting and curtains?
Without UX, the house wouldn’t be functional. Without UI, it wouldn’t feel like home. Both are essential and work together to create the best experience possible 👏✨

💡 Summary

UX and UI may sound similar, but their roles and scope are actually quite different.
  • UX = Designing the entire experience
  • UI = Designing the look and interactions that bring that experience to life
Balancing both is the key to creating products and services that users truly love 🔑 (There’s more to come, so stay tuned for the next post!)