Category: HK Agency

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10-Minute Cut VS Shanghai Barber Shops (Part 2) ~ Seeds of Marketing 109

Close-up of vintage shaving brush, straight razor, and clipper guards in a barber shop
Close-up of vintage shaving brush, straight razor, and clipper guards in a barber shop

~ Why Are Shanghai Barber Shops Disappearing? ~

Once upon a time, “Shanghai Barber Shops” were a staple in every corner of Hong Kong, found near almost every housing estate. With polite hospitality, classic chairs, and full-service treatments including shaving and massage, this barber culture provided a “healing time” for many. However… In recent years, these Shanghai Barber Shops have been rapidly vanishing. 😢

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The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107

Sports brand shoes appealing across generations and the concept of value-based marketing

From Demographics to Psychographics: Why Values Matter More Than Age

Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃‍♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”

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【マーケの種107：TPOとマーケティングの関係⑥】

青空と緑豊かな農作物の畑を背景に置かれた、白いロゴが入った真紅のアディダスのバッグ
青空と緑豊かな農作物の畑を背景に置かれた、白いロゴが入った真紅のアディダスのバッグ

かつては「若者向け」とされていたスポーツブランド。

でも今や、ターゲットはアクティブな大人世代へとシフト中🏃‍♂️👟

ナイキ、アディダス、ユニクロのスポーツラインなども、近年は40代以上の利用者が増加。
健康志向×日常使いというニーズに応えることで、年齢層を超えた共感を獲得しています。

（今回のマーケの種は、マーケティングのターゲット設定における価値観の重要性について解説します）

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The Relationship Between TPO and Marketing, Part 5 ~ Seeds of Marketing 106

A middle-aged man in a business suit walks quickly past a ZARA storefront, while a blurred figure of a younger man is visible in the background.
A middle-aged man in a business suit walks quickly past a ZARA storefront, while a blurred figure of a younger man is visible in the background.
The concept of a “youth brand” is rapidly becoming outdated. This article explores the limits of demographic targeting, using ZARA as a case study, and dives into the future of brand strategy: value-based marketing. Do you still think of brands like ZARA and H&M as being just for young people? The reality is quite different. 👗 A Surge in Female Customers Over 40 In Japan especially, these brands are gaining traction among women for their work-appropriate casual wear. The reasons are clear: the clothes are “suitable for the office,” “affordably priced,” and “new items arrive weekly.” They hit a sweet spot—more stylish than Uniqlo, yet more accessible than department stores. This “just right” positioning is perfectly meeting a new need.
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The Relationship Between TPO and Marketing (Part 4) ~ Seeds of Marketing #105

A person holding Nike sneakers, symbolizing the redefinition of TPO in the remote work era.

Where Did Suits Go? How the TPO Era Is Redefining What We Wear
💻 Has remote work erased the definition of “work clothes”?
Since 2020, our way of working has changed drastically.
With the spread of remote work, the idea that “office = suit” has begun to crumble—something many people have probably noticed. Continue reading “The Relationship Between TPO and Marketing (Part 4) ~ Seeds of Marketing #105”