an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
What we buy. That choice is said to be the key that drives the market. However, in reality…
Once upon a time, “Shanghai Barber Shops” were a staple in every corner of Hong Kong, found near almost every housing estate. With polite hospitality, classic chairs, and full-service treatments including shaving and massage, this barber culture provided a “healing time” for many. However… In recent years, these Shanghai Barber Shops have been rapidly vanishing. 😢
Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”
Where Did Suits Go? How the TPO Era Is Redefining What We Wear
💻 Has remote work erased the definition of “work clothes”?
Since 2020, our way of working has changed drastically.
With the spread of remote work, the idea that “office = suit” has begun to crumble—something many people have probably noticed. Continue reading “The Relationship Between TPO and Marketing (Part 4) ~ Seeds of Marketing #105”