Dining is About Creating Atmosphere (Part 3) ~ Seeds of Marketing 115

A sushi roll held by red chopsticks with colorful sushi in the background, representing a casual and fun Japanese dining experience

🎏 The Fun of “Sort of Japanese” — Comfort Created by Casual Japanese Spaces

While the red and gold Italian restaurant emphasizes “luxury” and a “special experience,” the Japanese restaurant flying carp streamers succeeds in a completely different direction. What is important here is not “authenticity,” but an “approachable” Japanese style.

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2026年1月19日2026年1月8日

Dining is About Creating Atmosphere (Part 2)~ Seeds of Marketing 114

Close-up of an authentic pasta dish with tomato and cheese served at a high-end Italian restaurant

🍷 Designing “Special Moments” — How Color and Space Support a Restaurant’s Appeal

The red and gold Italian restaurant is an establishment specialized in providing a “special time.” The interior decor is glamorous, with a unified selection of lighting and furniture. The cuisine is authentic, and the price range is relatively high. The target audience is a demographic seeking a sophisticated dining experience. Continue reading “Dining is About Creating Atmosphere (Part 2)~ Seeds of Marketing 114”

2026年1月13日2026年1月6日

Dining is About Creating Atmosphere (Part 1) ~ Seeds of Marketing 113

Split image comparing a high-end red and gold restaurant interior with a casual Japanese eatery decorated with carp streamers

🍽️ More Than Just “Eating” — Space Creates the Experience

People visit restaurants for many reasons, but rarely is it “just to satisfy hunger.” “Who” you eat with, “where” you eat, and “in what kind of atmosphere” significantly influence the quality of the experience. In this sense, the “atmosphere (ambiance)” is just as important as the taste of the food. Continue reading “Dining is About Creating Atmosphere (Part 1) ~ Seeds of Marketing 113”

2025年3月4日2025年4月16日

マーケの種 1：顧客理解が最重要

顧客を深く理解するためには、表面的なデータや一時的なトレンドに頼るのではなく、あらゆる角度から顧客の行動や思考を捉える努力を惜しまないことが重要です。顧客がどのような背景で商品やサービスを選び、利用しているのか、そしてどのような課題や期待を抱えているのかを知るためには、多様なアプローチを組み合わせる必要があります。 Continue reading “マーケの種 1：顧客理解が最重要”

2025年3月4日2025年4月16日

Seeds of Marketing 1: Understanding Customers is the Top Priority

To deeply understand customers, it is crucial not to rely merely on surface-level data or fleeting trends. Instead, one must make a continuous effort to grasp customer behavior and thought processes from multiple perspectives. Understanding why customers choose and use a product or service, as well as identifying their challenges and expectations, requires a combination of diverse approaches. Continue reading “Seeds of Marketing 1: Understanding Customers is the Top Priority”