🇯🇵 The Light and Shadow of a Technological Powerhouse, and the Role of Marketing

Japan boasts the world’s most advanced technological capabilities and still maintains overwhelming competitiveness in fields such as manufacturing, precision instruments, and craftsmanship. There are countless fields where Japan holds top global market shares, including automobiles, semiconductor manufacturing equipment, and medical devices. On the other hand, another aspect comes in and out of view: the delay in digitalization and the rigidity of business customs are holding the country back, making it difficult to adapt smoothly to changing times.