Marketing Seed 118: Modification for Selling (Part 1)

An open book resting on a table with pages turning, symbolizing the beginning of a story or transformation.
An open book resting on a table with pages turning, symbolizing the beginning of a story or transformation.
What does it mean to “sell”? When a work becomes widely known and loved for a long time, a “change” has occurred. The philosophical depth, social commentary, and complex inner lives of characters found in the original work are transformed into something more “understandable” and “approachable.”

For example, Moomin, GeGeGe no Kitaro, and Devilman. All of these have changed their forms from the original works but have become entities that transcend generations through anime and merchandise expansion.

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10-Minute Cut VS Shanghai Barber Shop (Part 3) ~ Seeds of Marketing 110

An analog stopwatch on a wooden table, symbolizing time management and efficiency.

~ Is “Efficiency” the Greatest Value? A New Barber Model Born of the Times ~

Times change, and so do norms. The value once placed on “Barbering = Carefulness and Luxurious Time” has shifted. Today, “Fast, Cheap, and Easy” are the priorities. In this context, the success of QB House is a symbolic case study that perfectly captures the needs of the era. ✨

Continue reading “10-Minute Cut VS Shanghai Barber Shop (Part 3) ~ Seeds of Marketing 110”

10-Minute Cut VS Shanghai Barber Shops (Part 2) ~ Seeds of Marketing 109

Close-up of vintage shaving brush, straight razor, and clipper guards in a barber shop
Close-up of vintage shaving brush, straight razor, and clipper guards in a barber shop

~ Why Are Shanghai Barber Shops Disappearing? ~

Once upon a time, “Shanghai Barber Shops” were a staple in every corner of Hong Kong, found near almost every housing estate. With polite hospitality, classic chairs, and full-service treatments including shaving and massage, this barber culture provided a “healing time” for many. However… In recent years, these Shanghai Barber Shops have been rapidly vanishing. 😢

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The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107

Sports brand shoes appealing across generations and the concept of value-based marketing

From Demographics to Psychographics: Why Values Matter More Than Age

Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃‍♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”