10-Minute Cut VS Shanghai Barber Shop (Part 5)〜Seeds of Marketing 112

Two children wearing green and orange dinosaur costumes posing playfully against a blue background

~ The Courage to Change: Marketing to Connect Tradition to the Future ~

Once upon a time, “Shanghai Barber Shops” were found all over the city. The reason many have disappeared is not simply because trends have changed. Rather, the fundamental issue lay in their inability to evolve in step with the changing times. 😔

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2025年12月28日2025年12月17日

10-Minute Cut VS Shanghai Barber Shop (Part 3) ~ Seeds of Marketing 110

An analog stopwatch on a wooden table, symbolizing time management and efficiency.

~ Is “Efficiency” the Greatest Value? A New Barber Model Born of the Times ~

Times change, and so do norms. The value once placed on “Barbering = Carefulness and Luxurious Time” has shifted. Today, “Fast, Cheap, and Easy” are the priorities. In this context, the success of QB House is a symbolic case study that perfectly captures the needs of the era. ✨

Continue reading “10-Minute Cut VS Shanghai Barber Shop (Part 3) ~ Seeds of Marketing 110”

2025年12月18日2025年12月10日

10-Minute Cut VS Shanghai Barber Shops (Part 1) ! Seed of Marketing 108

The Roots of Hong Kong’s Barber Culture: The Shanghai Influence

✂️ The term “Shanghai Barber Shop” still rings with a sense of nostalgia in Hong Kong. Its roots trace back to the influx of immigrants from Shanghai after the founding of the People’s Republic of China in 1949.

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2025年12月15日2025年12月10日

【マーケの種108：10分カット VS 上海理髪店①】

香港の理髪店で、眼鏡をかけた男性客の髪を丁寧にカットするタトゥーを入れた理髪師の横顔

✂️「上海理髪店」という言葉、香港では今もどこか懐かしく響きます。

そのルーツは、1949年の中華人民共和国成立後、香港に移住してきた上海人の存在にあります。

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2025年12月12日2025年12月5日

The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107

From Demographics to Psychographics: Why Values Matter More Than Age

Sports brands were once seen as being exclusively “for the youth.” But today, their target audience is shifting toward active adults of all generations. 🏃‍♂️👟 Brands like Nike, Adidas, and Uniqlo’s sports lines have seen a significant increase in users over 40 in recent years. By meeting the need for “health consciousness x daily use,” they have gained empathy that transcends age groups. Continue reading “The Relationship Between TPO and Marketing (Part 6) ~Seeds of Marketing 107”