an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
What we buy. That choice is said to be the key that drives the market. However, in reality…
In the previous two installments, we looked at the exploitation and environmental burdens behind cheapness, as well as the signs of hope brought about by technological innovation. This time, let’s take it a step further and dig deeper from the perspective of:
In the previous [Marketing Seed 123], we focused on the “invisible costs” not reflected in the price, such as:
Labor exploitation
Environmental burden
Lack of ethicality
So, is the ideal of “cheap and good, but without exploitation” just a mere illusion? This time, we will answer that question while introducing real-world examples.
It’s a phrase everyone has heard at least once: “This is so cheap, but it’s really good!”
Every day, we shop by emphasizing the “balance” between price and quality. But wait a minute. Is a “cheap and good product” truly possible? Continue reading “Marketing Seed 123: Is a “Cheap and Truly Good” Product Possible? (Part 1)”
Whether it’s the Italian restaurant with red and gold tones or the Japanese restaurant flying carp streamers, both share a common trait: they provide an “attractive atmosphere” tailored to their respective targets. While the taste of the food is undoubtedly important, the staging of the space significantly influences the impression of the entire experience.
The red and gold Italian restaurant and the Japanese restaurant flying carp streamers. One pursues sophisticated luxury, while the other prioritizes approachability. What is interesting is that these contrasting concepts resonate deeply with their respective target audiences.
While the red and gold Italian restaurant emphasizes “luxury” and a “special experience,” the Japanese restaurant flying carp streamers succeeds in a completely different direction. What is important here is not “authenticity,” but an “approachable” Japanese style.
The red and gold Italian restaurant is an establishment specialized in providing a “special time.” The interior decor is glamorous, with a unified selection of lighting and furniture. The cuisine is authentic, and the price range is relatively high. The target audience is a demographic seeking a sophisticated dining experience. Continue reading “Dining is About Creating Atmosphere (Part 2)~ Seeds of Marketing 114”
People visit restaurants for many reasons, but rarely is it “just to satisfy hunger.” “Who” you eat with, “where” you eat, and “in what kind of atmosphere” significantly influence the quality of the experience. In this sense, the “atmosphere (ambiance)” is just as important as the taste of the food. Continue reading “Dining is About Creating Atmosphere (Part 1) ~ Seeds of Marketing 113”
Once upon a time, “Shanghai Barber Shops” were found all over the city. The reason many have disappeared is not simply because trends have changed. Rather, the fundamental issue lay in their inability to evolve in step with the changing times. 😔