an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
An international team including a Japanese director, Australian cinematographer, Thailand production crews, Hong Kong,Thai talents and Hong Kong creative team. We all “Sweat Together” to make this integrated marketing campaign successful!
To expand the market, we repositioned the product by creating a new consumption occasion. By successfully matching SOYJOY with sports, we were able to introduce this new eating habit to the Hong Kong customers.
This was the first time for POCARI SWEAT to appoint a local celebrity as their ambassador in their annual integrated campaign. Together with one of the famous film directors, we had successfuly gained attention in many online and tradional media.
A proper endorser is always a key to a good communication. We had invited Raymond to perform in The Wiseman’s Dining TVCM for many years. In every version of the TVCM, he strengthened our brand message very well!
Keep it simple and deliver the brand message clearly is our concept when working with SOYJOY for their Low-GI campaign. We adopted a storyline which appealed to humor so our audience can relate and connect.
