🍽️ Why Polar Opposite Restaurants Succeed

The red and gold Italian restaurant and the Japanese restaurant flying carp streamers. One pursues sophisticated luxury, while the other prioritizes approachability. What is interesting is that these contrasting concepts resonate deeply with their respective target audiences.

🔴 Italian: A Space Staging a “Special Time”

In this restaurant, dining is provided as part of a “special time.” The quality of the food is a given, but the luxury and presentation permeating the entire space multiply the value of the experience. The relatively high price point also serves as an element that reinforces the impression that “just coming here is special.”

🎏 Japanese Restaurant: Enjoying a Casual “Japanese Vibe”

On the other hand, the biggest appeal of the Japanese restaurant with carp streamers is “the ability to enjoy the atmosphere casually.” The menu centers on approachable items like Yakitori and Sake, rather than formal authentic Japanese cuisine. Even those who feel intimidated by formal Japanese restaurants can naturally enjoy themselves in this space. Including the decorations, it is designed to let customers experience “Japanese-ness” with ease.

🧭 The Reason for Being Chosen: Matching Atmosphere and Mood

Both restaurants have spatial designs that align with the emotions and moods of their targets.

• If you want to make it “a slightly special night,” go to the former.

• If you want to have “a quick drink and taste a bit of exoticism,” go to the latter.

Dining out is not just about eating; it is a choice that reflects “how you want to spend your time.”

🥢🍷 Which restaurant would you choose today?

(To be continued…)

From the Marketing Seed Series: How about this one? →Seeds of Marketing 1: Understanding Customers is the Top Priority

Reference Article: Incentivo: Restaurant Customer Psychology