Tag: Marketing Strategy

Posted on

[Marketing Seed 132: Does Japan Coexist with Advanced and Backward Aspects? (Part 6)]

A portrait of a woman holding a paper with a world map outline drawn on it, standing in front of a blue background. Representing a strategic approach in the global market.
A portrait of a woman holding a paper with a world map outline drawn on it, standing in front of a blue background. Representing a strategic approach in the global market.

🌏 The Global Market Where “Sincerity” Alone Cannot Win: The “Shrewdness” Japan Needs

Japan possesses world-class technological capabilities and quality, earning high evaluations in many fields such as automobiles, precision instruments, and anime culture 😊. However, currently, it is not fully demonstrating its power to have its value properly evaluated and expand its influence in the global market. Behind this is an underestimation of the competitive environment of the international community and the assumption that “we can compete solely on sincerity and quality.”

(more…)
Posted on

[Marketing Seed 130: Does Japan Coexist with Advanced and Backward Aspects? (Part 4)]

A classic hotel reception bell and a "RECEPTION" sign placed on a wooden front desk

☕ World-Class Hospitality and Its Price

Japan’s service industry is known for its outstanding hospitality, which stands out even on a global scale. Hotels, dining, transportation, retail—the politeness and meticulousness are so high that foreign visitors to Japan often praise it as the “best in the world” 😊. However, progressing behind the scenes of this virtue is a decline in profit margins due to the “provision of excessive services.”

(more…)
Posted on

[Marketing Seed 127: Does Japan Coexist with Advanced and Backward Aspects? (Part 1)]

Matrix-style code screen with green digital characters flowing downwards against a black background
Matrix-style code screen with green digital characters flowing downwards against a black background

🇯🇵 The Light and Shadow of a Technological Powerhouse, and the Role of Marketing

Japan boasts the world’s most advanced technological capabilities and still maintains overwhelming competitiveness in fields such as manufacturing, precision instruments, and craftsmanship. There are countless fields where Japan holds top global market shares, including automobiles, semiconductor manufacturing equipment, and medical devices. On the other hand, another aspect comes in and out of view: the delay in digitalization and the rigidity of business customs are holding the country back, making it difficult to adapt smoothly to changing times.

(more…)
Posted on

The Relationship Between TPO and Marketing (Part 4) ~ Seeds of Marketing #105

A person holding Nike sneakers, symbolizing the redefinition of TPO in the remote work era.

Where Did Suits Go? How the TPO Era Is Redefining What We Wear
💻 Has remote work erased the definition of “work clothes”?
Since 2020, our way of working has changed drastically.
With the spread of remote work, the idea that “office = suit” has begun to crumble—something many people have probably noticed. Continue reading “The Relationship Between TPO and Marketing (Part 4) ~ Seeds of Marketing #105”