香港には900頭以上の「野生化した牛」 🐂が暮らしています。湿地帯でのんびりと草🍀を食み、時には道路脇にも姿を現すことも。車の往来があっても、まるで気にしていないかのようにゆったりと過ごしています。
【香港図鑑30】香港の野生化した牛たち 🐂🌿
Seeds of Marketing 28: One Event Experience Can Leave a Deeper Impression Than Multiple Ad Views
When we assisted with the annual campaign of a food and beverage brand popular among young people, we were reminded once again that there are things “advertising alone cannot achieve.” This brand’s commercials were highly polished, and research clearly showed that their creative work was contributing to sales. We were grateful for the opportunity to work with them. However, one particular event made us realize that the essence of marketing goes beyond just advertising. Continue reading “Seeds of Marketing 28: One Event Experience Can Leave a Deeper Impression Than Multiple Ad Views”
【香港図鑑29】山中に眠る廃車たち 🚜🍃
香港の山や森には、放置された車やトラクターがひっそりと佇む光景をよく目にします。
Seeds of Marketing 27: Seirogan – The Trust of a 100-Year-Old Brand 💊
Seirogan is one of the most iconic and trusted brands in Hong Kong. For many years, it has been a staple in countless households, and we are honored to contribute to its legacy. Have you ever used Seirogan? Continue reading “Seeds of Marketing 27: Seirogan – The Trust of a 100-Year-Old Brand 💊”
【香港図鑑28】蝦餃 🦐🥟
エビ蒸し餃子、エビ餃子、広東風エビ餃子、ハーガオ（広東語）、シャージャオ（北京語）……呼び方はいろいろありますが、飲茶の定番中の定番 といえばこれですね🦐🥟。
Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊
The supplement market continues to grow, even in Hong Kong, where traditional Chinese medicine enjoys enduring popularity. Last year, NMN-based products captured the spotlight, but this year, probiotics have taken center stage. With their promise of supporting gut health, aiding digestion, and Continue reading “Seeds of Marketing 26: Why Supplements Keep Attracting People Repeatedly 💊”
【香港図鑑27】風船サンタ🎈🎅
ひと月以上前の話題で恐縮ですが、香港のクリスマスシーズンは日本よりもずっと早く始まります。肌感覚ではおよそ3週間ほど前倒しでスタートし、場合によっては年が明けてもそのまま続くことも。なぜかというと、「Merry X’mas & Happy New Year」とひとまとめにして祝うからなんですね。 Continue reading “【香港図鑑27】風船サンタ🎈🎅”
【香港図鑑26】安心開鎖🔑
鍵がない？大丈夫！香港の「鍵事情」
香港で暮らしていて驚くことの一つが、鍵にまつわる便利さです。「スペアキー作りたいなぁ」と思ったら、どこにでもある小さなお店へGO！🔑✨ 店内には古びた機械が置かれていて、おじさんやおばさんがチャチャチャッと職人技で数分で作ってくれます。しかもそのお値段、驚くほど安い。日本だったら「え、こんなに安くていいの？」とびっくりするかもしれません。
Seeds of Marketing 25: LUSH’s Strategy to Withdraw from Social Media
LUSH’s Bold Decision to Leave Social Media
Despite the fact that social media engagement significantly contributed to its sales, LUSH made the bold decision to withdraw from social media in order to protect the environment for “living healthily.” Continue reading “Seeds of Marketing 25: LUSH’s Strategy to Withdraw from Social Media”
Seeds of Marketing 24: A Notorious Failure in the Internet Era: The United Airlines Guitar Incident
The Internet Era: Where Corporate Missteps Are Exposed Instantly 🌐⚡
In the age of the internet, a company’s missteps can be brought to light in an instant. One iconic example of this is the 2008 United Airlines guitar incident 🎸✈️. While it happened some time ago, this case still offers valuable lessons about how customer service can impact a brand 📖✨. Continue reading “Seeds of Marketing 24: A Notorious Failure in the Internet Era: The United Airlines Guitar Incident”