🗓️ Day 1 📢 Personal View: “Why Does K-POP Sell Worldwide While Japanese Traditional Beauty Struggles to Reach Them?” K-POP’s “razor-sharp dance” and Japan’s “Wabi-Sabi”. Both are culturally beautiful styles, but global listeners and viewers often react more readily to the former. So, why does this difference occur?
The Metaphor of Light and Shadow It is much like the contrast between “light” and “shadow”.
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K-POP: Emits a strong light, captivating eyes and ears in an instant. A design meant to “engrave its presence” in the few seconds of competition before being swiped to the next video.
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J-POP: Drifts in a quiet shadow, gradually shaking the listener’s heart. Because it requires understanding and background knowledge, it takes time to be conveyed.
This difference is not simply a matter of “flashy vs. quiet”; the design philosophy itself is fundamentally different.
From a Marketing Perspective Let’s think about this using the “AIDA model” used in advertising and product design.
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The K-POP approach aims for Impulse consumption by instantly acquiring Attention. → “Low-involvement” design.
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The J-POP approach places weight on deeper stages like Interpretation and Affinity. → “High-involvement” design.
In other words, it’s not a question of which is superior, but rather that the “design of the entrance” is fundamentally different from the start. 🚪✨ ■Related Article: Smart Insight “The AIDA Model”
Micro Cultural Differences Appear on a Macro Scale According to Spotify’s 2023 statistics, 5 of the Top 10 most-streamed artists globally were K-POP acts. On the other hand, while Japanese artists boast overwhelming popularity domestically and in some parts of Asia, they do not appear in the global rankings. This fact clearly highlights the difference in “ease of transmission” and “entrance design” as numbers. (To be continued) ■You might also be interested in our past articles: What Powers the Quality of Service? (1) — Seeds of Marketing, No. 50