— A Brand Cannot Be Built in an Organization That Can’t Retain Its People
🔄 The Reality of Constant Turnover
In the Hong Kong marketing scene, employee turnover is incredibly high. In severe cases, roles change hands in less than a year, causing plans and strategies to be abruptly cut off.
This makes it impossible to build a consistent brand narrative or cultivate lasting customer relationships. It also accelerates a reliance on purely short-term results.
🧱 A Team Without Development Cannot Grow
Another significant challenge is that managers and directors often neglect talent development. There’s a tendency to avoid sharing knowledge and expertise, with a focus on protecting one’s own position instead.
This approach prevents the team from leveling up and hinders any improvement in the quality of marketing. As a result, the organization’s growth stagnates, ultimately leading to a loss of competitiveness.
🌱 A “Culture of Nurturing” Supports Marketing Sustainability
To change this situation, we must stop accepting the “people leave quickly” phenomenon as normal. Top leadership needs to prioritize talent development and actively encourage skill-sharing within teams.
It’s about fostering a culture where the “entire team grows together,” rather than focusing only on individual achievements. This is the first step in transforming marketing from a series of one-off activities into a valuable, long-term corporate asset. (To be continued)