✂️ The term “Shanghai Barber Shop” still rings with a sense of nostalgia in Hong Kong. Its roots trace back to the influx of immigrants from Shanghai after the founding of the People’s Republic of China in 1949.

🏙️ “Hong Kong Barber Culture” Built by Craftsmen from Shanghai

After the war, many barbers from Shanghai migrated to Hong Kong. They brought with them high-level techniques and impeccable service, opening shops one after another across the city. As a result: In Hong Kong, “Shanghai Style” became synonymous with a brand image of “Sophistication, Trust, and Professionalism.”

✅ What Defines a Shanghai Barber Shop?

💈 Full Service: Includes shaving and shampooing. 💈 Meticulous Technique: Attention to detail in every cut. 💈 Atmosphere: Retro interiors and a quiet, relaxing space. 💈 Affordability: Accessible prices (e.g., around HKD 80–120).

In other words, they successfully established a value proposition of “high quality within reach.” Click here to watch the related video at South China Morning Post site.  “Getting a classic haircut and shave in one of Hong Kong’s last Shanghai-style barber shops”

💡 Brand Experience Where Nostalgia Meets Trust

Although their numbers have dwindled today due to the rise of 10-minute quick cuts, Shanghai Barber Shops continue to garner quiet support as a symbol of “the luxury of taking time.” From a marketing perspective, they are a model worth revisiting—selling “experiential value” rather than just “efficiency.” Perhaps now, more than ever, we need choices that aren’t just “fast and cheap.”

(To be continued…)

You may want to read the previous article of this series.” TPO and Marketing’s Relationship, Part 1 ~Seeds of Marketing 102″