— From Superficial Success to Sustainable Value Creation
🧭 What’s Needed Now is to Build a Long-Term Foundation
As we’ve discussed, marketing in Hong Kong tends to be skewed towards short-term goals. But shouldn’t the true aim be to create “lasting value” and “enduring trust”?
In an era where the effects of advertising can vanish in an instant, the crucial foundation is retaining talent and deepening a shared vision. Sustainable brand growth can only begin from there.
🏗️ Top Management’s Commitment Changes the Culture
If marketing is to be placed at the core of a company’s activities, the leadership of top management is essential. Furthermore, directors and managers on the ground must actively engage with their subordinates, fostering an attitude of “sharing and nurturing” strategy as a whole team.
Creating a state where there are multiple “thinkers” within the organization—that is what will become the cornerstone of competitiveness.
🌱 Towards Customer-Centric Value Delivery — Rebuilding Hong Kong Marketing
In short, Hong Kong marketing is now in a phase where it must break away from “instantaneous success.” It’s time to shift towards activities that listen to the customer’s voice and steadily build trust.
It’s about creating a culture where leaders and the front-line team join hands to build “future success” together. From there, I believe a new form of marketing, unique to Hong Kong, will begin to emerge. (The End)