an award-winning and one of the leading creative agencies in Hong Kong, since 1998.
This was the first time for POCARI SWEAT to appoint a local celebrity as their ambassador in their annual integrated campaign. Together with one of the famous film directors, we had successfuly gained attention in many online and tradional media.
To catch up with the rapid change of the communication trend, we worked closely with our client, Oronine-H to gradually switch the focus from tradional to digial media. We introduced this legendary product to the younger generation which generated empathy.
A proper endorser is always a key to a good communication. We had invited Raymond to perform in The Wiseman’s Dining TVCM for many years. In every version of the TVCM, he strengthened our brand message very well!
